Positioning & Messaging
Sales Collateral
Sales Collateral
Sales Collateral
Design Standards & Guidelines
Positioning & Messaging
Literature Systems
Campaign Development
Campaign Development
Campaign Development
Mercantile Bank
A simple, smart, and flexible brand promise
Against a cluttered background of retirement saving products, Platypus helped Mercantile Bank find a distinct voice based on aligning personal financial objectives with target date portfolios. “The New Rules of Retirement Saving” reminds investors what an ideal retirement plan should be: simple, smart, and flexible. The elements of the system helped Mercantile Bank connect investor desires and aspirations to the financial solutions that best address their needs. The concept evolved into an comprehensive campaign of investor collateral and regular placements in the Wall Street Journal. Welcome to the new rules!