We are Platypus. We provide smart brand strategy, marketing communications, and digital media services to financial and professional services firms.
Talk, as they say, is cheap. Strip away all the cool of our industry and the sole reason we exist is to help our clients grow their business. End of story. Whether the deliverable is a brand identity, printed communication or digital experience, our work is always grounded in an understanding of the market, and driven by measurable business results for our clients.
Brand Strategy
Reaching your audience through a range of interconnected touchpoints is just part of what we do. The other part is telling your story in imaginative, compelling ways. The mission is to create an engaging, relevant story that can be told by everyone who represents the brand.
- Positioning & Messaging
- Brand Architecture
- Naming & Theme Development
- Logo & Brand Identity
- Brand Identity Systems
- Design Standards & Guidelines
Marketing Communications
Big, enduring ideas are the key to successful communications. It was true when we founded our company, and it is even more true today. We create intelligent platforms that differentiate our clients from their competitors and make valuable connections with their customers.
- Advertising
- Sales Collateral
- Literature Systems
- Investor Communications
- Campaign Development
- Exhibitions & Trade Shows
Digital Media
It's serious business building digital experiences that resonate with the right audience. We have helped some of the world’s leading institutions accelerate their competitive metabolism with new technologies that drive brand experiences and build better and more profitable customer relationships.
- Digital Brand Management
- Experience Design
- Content Creation
- Online Advertising
- Social Media Marketing
- Multimedia Presentations
Platypus is led by Mark Baldi. A 20-year financial marketing entrepreneur, Mark's experience ranges from brand strategy and creation through to implementation across all the delivery channels. As CEO of Platypus, he is responsible for the firm’s brand strategy and consulting services. Mark's work has received widespread recognition from professional organizations and publications and is part of the Permanent Design Collection of the Library of Congress. Prior to founding Platypus, Mark held brand marketing positions at LPL Financial Services, Masterplan Creative, and SunAmerica where he helped create and manage "The Retirement Specialist" and "We Just Thought You Should Know" campaigns. Mark received dual degrees in English and Advertising from San Diego State University and is NASD Series 7 and 63 licensed.